DEPTH MATTERS. It's more than just a catchy slogan. And it's about far more than squats. It's a lifestyle. Depth Matters embodies what we desire for our company, and more importantly, our customers. Our goal is to fulfill our role in helping each of us become all we were created to be. From PRs to Priorities - Fitness to Families - Cleans to Community. We were made for more than the shallows.