DEPTH MATTERS. It's more than just a catchy slogan. And it's about far more than squats. It's a lifestyle. Depth Matters embodies what we desire for our company, and more importantly, our customers. Our goal is to fulfill our role in helping each of us become all we were created to be. From PRs to Priorities - Fitness to Families - Cleans to Character. We were made to live for more than the shallow spaces. Dig deep, friends, because when it's all said and done, Depth Matters.