Our Story


We're an average family from central Iowa. He's a pastor. She's a stay-at-home mom of seven (yes, seven) kiddos. We both love fitness and treasure the community we're a part of at our local gym. In his spare time, Shane serves as a coach at State 35 Gym in Ames.

Two years ago we ventured out on a journey unlike any we'd travelled before. Adoption. Her motherly instinct drew us to two precious orphans in the heart of Africa. His provider/protector instinct began counting the extreme financial costs associated with international adoption. A prayer for guidance and provision would lead him to a small factory located in the heart of Iowa with an idea to solve a problem: his pistol squats were junk.

Soon after, the idea for VersaLifts was born. We spent the first six months testing the market, refining the product, establishing a brand, and questioning whether or not we were in way over our heads.


Our first month in business we sold about 15 pairs. The second, 30. The third, 60. We recently reached our three-year anniversary as a company, and to-date we've sold thousands of pairs of lifts to customers in every state in the U.S. and 20+ countries worldwide. Apparently a lot of you stink at pistol squats, too.

Our family has also grown. There are now nine in this crazy bunch, and we feel both blessed and humbled by this more important venture.

Only God knows what the future holds for these two modest endeavors, but we're having fun and are grateful to be able to make our small contribution to helping you meet your fitness goals and spreading a little love to the most vulnerable among us.

With much love,

Shane and Michelle Rothlisberger